Talk about the chickens coming home to roost, now Madison Avenue is confirming that since post-scandal Tiger looks just like pre-scandal Tiger – meet the new boss…same as the old boss – ad companies are justifiably skittish.
Nancy Armour of the AP interviewed several execs for this piece.
From the article:
“He still curses. He still tosses clubs. His interviews, still, are clipped and smug — the few he gives, that is.
This new version of Tiger Woods was supposed to be warmer, fuzzier, someone who showed more respect for the game and all those fans who’ve made him a very rich man. A year later, it appears as if the only thing about Woods that’s really changed is his ability to win.”
Tell us something we DON’T know…
“When he was at his height, he was great golfer and had a very likable persona,” said Michael Gordon, a principal at Group Gordon Strategic Communications, a corporate and crisis firm in New York. “Both are missing right now.”
That’s more like it.
Even fans are rebelling. Public comments flooded the New York Post after they ran an article headlined “Golf Needs Woods” after the Masters. The fans shouted back – “No We Don’t, We Need Mickelson.” Even normally perfect Mike Vaccaro took it on the chin for suggesting golf would suffer badly unless Woods comes back. It is exactly that attitude that must change for golf to survive. We certainly had a hell of a sport before we got here, and golf will be golf long before Woods’s new yacht, repulsively named “Solitude” sails off to sink in lonely eminence like the garbage scow it is.
We can’t afford to be pre-conditioned and afraid of change.
