Proving once again that a sense of humor is the best weapon in the modern age, Taos Ski Valley has done it again. The “Free Tacos” campaign continues with the renaming of their Pioneer Glade as “Free Tacos” in honor of George Medina, the legendary Taos instructor who helped end the resort’s ban on snowboarding in 2008.
“Free Taos” – the mantra of the snowboarding movement – became “Free Tacos” when a sticker company ran spellcheck on the group’s order. Sensing a opportunity for branding immortality, the resort seized on the idea and ran with it. “Free Tacos” caught on like a California wildfire, with it’s tongue-in-cheek puckishness and grass-roots accessibility.
Nestled among the pristine peaks of northern New Mexico, Taos Ski Valley is undergoing a $300 million renaissance making it one of North America’s premier vacation and adventure destinations, with over more than 300 inches of average annual snowfall, 300 days of sunshine and more than 1,200 skiable acres. The new improvements also include a new ice house for skaters, dinner sleigh rides, and a new central plaza with added dining options.