Accenture not only dropped Tiger Woods, but had the courage to come out and make a statement condemning the bahavior. Nike are you there? Or would you let a flippin’ werewolf plug your gear? Go ahead! Be a Tiger!
I’ve been an Adidas guy all my life anyway.
From the announcement on Accenture’s website:
“Given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising….Accenture will continue to leverage its “High Performance Business” strategy and “High Performance Delivered” positioning in the marketplace. The company will immediately transition to a new advertising campaign, with a major effort scheduled to launch later in 2010.”
AT&T is probably the next most likely candidate to make a similar condemnation.
