In one of the most ambitious of Alterra’s world-wide, multi-million dollar property upgrade projects, the main base lodge of Utah’s Deer Valley Resort is set for a major expansion and renovation. The resort’s Snow Park Lodge will have all of its facilities significantly improved. The new base area will provide additional accommodations and skier services, new contemporary food and beverage and après options, a modernized and ergonomic mountain transportation network, underground parking, and even a new “ski beach” slope-side area for an even more haute “après scene.” The entire project hopes to be finished by 2026.
“It’s the completion of the Master Plan originally submitted by our founders (the Stern family) in 1977, 4 years before Deer Valley opened. We will finally have a world-class base area that modernizes the arrival and departure experience and is worthy of the Deer Valley reputation,” explained Deer Valley Senior Communications Manager Emily Summers.
Earlier this year, Alterra earmarked $207 million in capital improvements for the 2021-22 season, including transformational base area and on-mountain developments at not only Deer Valley, but Steamboat, Squaw Valley Alpine Meadows and Mammoth Mountain as well. This year’s $207 million plan includes $111 million in resort projects, $31million in enterprise technology systems, and $65 million for resort maintenance and planning of “to enhance the guest experience.”
